Gaslighting the Consumer: How big tech shares your data across platforms
A few months ago a Facebook advertisement piqued my interest about how the company was leveraging my user data to target ads in my feed. What began as a passing curiosity about how the company targets advertising, turned into a deep dive at big tech's hidden and unregulated practices. The research led me to construct an experiment that exposed not only a deep level of corporate surveillance into our everyday lives, but also a cross-platform and cross-company effort to integrate our personal data, and use it to manipulate user behavior.